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The Elusive Author Brand

This week I’ve been thinking about #AuthorBranding and what it means to writers who are just starting out. Most recently, I popped on over to Megan Higginson’s blog and read a guest blog by Michelle Lewry about different ways an author can build their brand.

(Here’s the link if you want to read more: Cool Branding Tips)

And really, there isn’t anything I necessarily disagree with in the article. It makes a lot of sense. But, here’s the thing. Author branding is not so simple. I mean, you’re essentially narrowing yourself down to a specific category and hope that it sticks and sells you. Which I totally understand. Authoring is a business.Publishers want someone who is consistent and steady. Someone who can be successful at something and keep producing that success. Someone readers can trust.

It makes sense.

And yet, I struggled with it.

It’s harder than I thought. At least is was for me. There are all these things you need to think about: Who you are as a writer, what you write, what you’re trying to sell, your personality, your style, what sets you apart, what other people are using, what you had for breakfast yesterday…. er, well maybe not that, but you get my drift. There’s a lot to consider.

And, I’m such a floopy person (yes, I just channeled my inner Pheobe) that it’s hard to settle on just a few key aspects about myself. Especially since I’m still growing as a writer and playing in the many depths of waters in the genre pools.

But I suppose if anything is consistent, it’s change, and I realize my brand can change with me. So, while I know its importance, and the impact it may have on my career, I’m not gonna get too crazy over trying to choose the brand that will drive it. I guess I’m a pantser when it comes to branding, too.

So, after some deliberation, I was able to come up with a brand that I feel matches my spirit and essence, as a writer.

It may not be perfect, but it’s perfect for me now…. I hope no one else is using it.

Tell me your #authorbranding journey. I’d love to hear it.

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